Dec 26, 2015

ध्रुबज्योती माध्यमिक विद्यालयका पूर्व विद्यार्थीको सक्रियतामा एम्बुलेन्स सेवा सुरू गर्न 28 लाख रूपैयाँ संकलन

स्याङ्जाको श्री कृष्ण गण्डकी गाविस–6 मा रहेको ध्रुबज्योती माध्यमिक विद्यालयका पूर्व विद्यार्थीले एम्बुलेन्स सेवा सुरू गर्न 28  लाख रूपैयाँ संकलन गरेका छन्। 

ध्रुबज्योति भूपू बिद्यार्थी मंचले संचालन गर्न लागेको एम्बुलेन्स अभियानका निम्ति 28 लाख रकम संकलन  भएको छ । छिट्टै कृष्ण गण्डकी क्षेत्रका बिर्घा, मिर्मी, अरबेनी, कोटाकोट लगायतका ग्रामीण क्षेत्रबासिले यो सेवा उपभोग गर्न पाउनेछन । ग्रामीण भेगमा बिरामिका लागि सहज यातायात सुबिधा नहुँदा समस्या भोग्नु परेको भन्दै देश भित्रै र बाहिर रहेका पूर्व विद्यार्थीले एम्बुलेन्स सेवा सुरू गर्ने पहल थालेका हुन्। 

बिभिन्न देश बिदेशमा रहनुहुने ध्रुबज्योती भु:पु विद्यार्थीहरु , अग्रज तथा दिग्गज ब्यातित्वहरु , सामाजिक संघ सस्थाका प्रतिनिधिहरु संग समन्वय र अन्तरक्रिया गरि एम्बुलेन्स अभियान लाइ सफल पार्नका निम्ति राजेश पाण्डेय निरन्तर लगिपरिरहनु भएको छ ।  पाण्डेयका अनुसार एम्बुलेन्स सेवा सुरू भएपछि सस्तो दरमा ग्रामीण भेगका बिरामीले स्वास्थ्य लाभ लिन सहज अावतजावतको सुबिधा पाउनेछन्। ध्रुबज्योति भूपू बिद्यार्थी मंचले अरू केही रकम खाँचो परेको भन्दै रकम संकलन अभियान जारी रहेको बताएको छ । 

सामाजिक संजालको माध्यमबाट बिभिन्न सुचना प्रविधिको प्रयोग गर्दै सम्पूर्ण कृष्णगण्डकी , बिर्घा बासीलाई एकिकृत बनाउदै सबैमा सहयोग , सद्भभाब , भाइचारा , परोपकारी भावना सिर्जना गराई सामाजिक बिकाशका लागि ""एक थुकी सुकी हजार थुकी नदि "" अभियान लाई आत्मसाथ गर्दै एम्बुलेन्स सेवा सुरू गर्न लागिएको हो। 

ध्रुबज्योती माविका पूर्व विद्यार्थीहरूको सञ्जालका अध्यक्ष मनोज कालिराज , बेलायतमा रहेका भिम थापा, हेम थापा र नेपालमा रहेका टोप सारू, हिरा थापा लगायतका पूर्व विद्यार्थीहरू रकम संकलन अभियानमा सक्रिय छन्। 

देश बिदेशमा जहाँ रहे पनि मनमा इक्ष्या शक्ती अत्माबल हुन्छ भने समाजिक सेवा र बिकासका कामका लागी कुनै पनि कुरा असम्भब छैन भन्ने यो गतिलो उदाहरण बन्न सक्छ । 



स्याङ्जा श्री कृष्णगण्डकी गुरुङ्दी दब्छेमा अवस्थित ध्रुबज्योति माध्यामिक बिधालयको भुपु बिद्यार्थी संगठन द्वारा सञ्चालन गरिएको "" एम्बुलेन्स अभियान "" निक्कै उत्साहा पूर्ण रुपमा अगाडि बढेको समाजका कुनै पनि नागरिकले उपचारकै अभावमा ज्यान गुमाउन नपरोस भन्ने मुख्य उद्देश्यका साथ ""एक थुकी सुकी हजार थुकी नदी "" अभियान !!!
देश -बिदेशमा रहनुभएका बिभिन्न क्षेत्रका ब्यक्तित्वहरुबाट एम्बुलेन्स अभियानका निम्ती सन्कलन गरिएको सहयोग रकम:








टेरो कार्ड अनुसार तपाईहरुको सन् २०१६ को भविष्य : HOROSCOPE FOR 2016

मेष
आफ्ना लागि समय निकाल्दै भविष्यको बाटो निर्धारण गर्नुहोला । आफ्नो कुशलताले अरूलाई मार्गदर्शन गर्नु आफ्ना लागि पनि लाभदायक हुनसक्छ । अरूको जीवनमा परिवर्तन ल्याउन सक्नुहुन्छ भने त्यो उत्तरदायित्व निर्वाह गर्दा मनमा सन्तोष प्राप्त हुनेछ । यो वर्षले जीवनमा थुप्रै अवसर जुट्नेछ, जसबाट जति लाभ लिन सकियो त्यति राम्रो हुन्छ । आफ्नो काममा केन्द्रित रहनुहोला । अहिले गरिरहेको कामबाट सन्तुष्ट हुनुहुन्न भने कार्यक्षेत्र परिवर्तन गर्ने बेला आइसकेको छ ।
कार्यक्षेत्र : कुनै पनि प्रकारका हानिबाट जोगिन निरन्तर सावधान रहनु पर्नेछ । कसैलाई पनि उधारो नदिनुहोला । लिएको उधारो पनि तिरिहाल्नु उपयुक्त हुन्छ ।
प्रेम : प्रेमी–प्रेमिकासँग राम्रो समय बिताउने अवसर जुटाउनेछ । अविवाहितहरूको विवाह हुनसक्छ ।
स्वास्थ्य : स्वास्थ्य सामान्य रहनेछ । पिठ्युँ वा जोर्नीको पीडाबाट पीडितहरूको समस्या बढ्न सक्छ ।
वृष
व्यवसायिक जीवन सन्तोषजनक रहनेछ भने निजी जीवनमा केही समस्या देखा पर्न सक्छ । अर्काको कुरामा ध्यान नदिएकै राम्रो । आफूलाई जे उचित लाग्छ त्यही गर्दा लाभ हुनेछ । आफ्ना कुरा व्यक्त गर्न अप्ठ्यारो मान्नुहुँदैन । यदि परिस्थिति प्रतिकूल छ भने संयमित रहनुमै लाभ छ । आफ्ना आवश्यकता कमभन्दा कम गर्नुहोला । आफ्नो क्षमतामा शंका नगरी आत्मविश्वासका साथ काम गर्दा लाभ मिल्नेछ । अरूको निन्दा गर्नु उचित हुँदैन । आफ्ना भावना खुलेर व्यक्त गर्दै राम्रो समयको प्रतीक्षा गर्नुमै भलो छ ।
कार्यक्षेत्र : हाकिमबाट पर्याप्त प्रशंसा पाइनेछ भने सहकर्मीहरूबाट पूरा सहयोग मिल्नेछ । आफ्नै व्यापार– व्यवसाय प्रारम्भ गर्ने अवसर जुर्न सक्छ ।
प्रेम : प्रेमी–प्रेमिकासँग रहँदा आफूलाई नियन्त्रणमा राख्नुहोला अन्यथा अवगालको सामना गर्नुपर्नेछ ।
स्वास्थ्य : स्वास्थ्य सामान्य रहनेछ । पुरानो रोगबाट मुक्ति पाइनेछ । मनलाई शान्त राख्नुहोला ।
मिथुन
स्वास्थ्यमा विशेष ध्यान दिनुपर्नेछ भने व्यवहारमा नम्रता ल्याउनु उपयुक्त हुन्छ । यदि कसैले चित्त दुखाएको छ भने उसलाई माफी दिनुमै कल्याण छ । यसरी माफी दिंदा आफ्नो मन पनि हल्का हुनेछ । हल्का मनले भविष्यका लागि महत्वपूर्ण निर्णय गर्न सकिनेछ । मेहनत र इमानदारीको फल अवश्य प्राप्त हुनेछ । भविष्यमा फेरबदल गर्नुपर्ने गरी कुनै पनि महत्वपूर्ण योजना नबनाउनु होला । अरूबाट कुनै पनि किसिमको आशा गर्नु उपयुक्त हुँदैन । त्यसले निराशा मात्र दिनेछ ।
कार्यक्षेत्र : अप्रत्याशित कारणहरूले काममा ढिलाइ हुनसक्छ । व्यर्थको चिन्ता नगरी आफ्नो काममा मेहनत गरिरहे अवश्य सफलता मिल्नेछ ।
प्रेम : प्रियजनसँग राम्रो समय बिताउने अवसर जुट्नेछ । स–साना कुराप्रति बे–वास्ता गर्नुहोला । आफ्नो मनलाई नियन्त्रणमा राख्नुपर्ने समय छ ।
स्वास्थ्य : स्वास्थ्यमा विशेष ध्यान दिनुपर्ने छ । कुनै रोगबाट पीडित हुनुहुन्छ भने चिकित्सकको सुझावअनुसार दैनिकी निर्धारण गर्नु लाभदायक हुन्छ ।
कर्कट
सकारात्मक सोच एवं दृष्टिकोण कायमै राख्नुहोला । मेहनतको फल प्राप्त हुनेछ । सुखद् समाचार सुन्न पाइनेछ । निजी समस्या एवं विवाहजस्ता कुरामा कुनै महत्वपूर्ण निर्णय लिनुअघि अग्रज वा विशेषज्ञको सल्लाह लिनु लाभदायक हुन्छ । कुनै पनि प्रकारको तनाव त्याग्नु नै श्रेयस्कर हुन्छ । पुराना कुराहरू बिर्सनुमै कल्याण छ । कुनै पनि काममा हतार नगर्नुहोला । पुराना कुराबाट शिक्षा लिएर नयाँ काममा हात हाल्नु लाभदायक सावित हुनेछ ।
कार्यक्षेत्र : आफ्नो ध्यान पूर्णरुपले काममा केन्द्रित गर्नुपर्ने समय छ । आफ्नो क्षमताको तुलना अरूसँग नगरी आफैंमा विश्वास कायम राख्नुहोला ।
प्रेम : प्रियजनसँग आशा राख्नु स्वभाविक हो, तर त्यस्तो आशा व्यवहारिक हुनुपर्छ अन्यथा सम्बन्धमा तिक्तता सिर्जना हुन सक्छ ।
स्वास्थ्य : स्वास्थ्यका लागि उठाइएका पाइलाहरू सही दिशातर्फ हुनेछन् । कुनै किसिमको अप्ठ्यारो महसुस हुँदा लापरबाही नगरी चिकित्सकसँग परामर्श लिनुहोला ।
सिंह
परिस्थिति अनुकूल रहनेछ । रोकिएका पुराना काम सम्पन्न हुनेछन् । जुन योजनामा मेहनत गरिरहनुभएको छ त्यसले इच्छित फल दिनेछ । कार्यक्षेत्रमा रहँदा पनि परिवारप्रतिको जिम्मेवारी नबिर्सनुहोला । परिवार एवं कार्यक्षेत्रबीच सन्तुलन कायम गर्नुपर्ने समय छ । यदि परिवारसँग कुनै प्रकारको मतभेद छ भने त्यसलाई कम गर्न पर्याप्त समय दिनुपर्नेछ । मनबाट सबै प्रकारका भय हटाउनुहोस् । त्यसले चाहेजस्तै परिवर्तन ल्याउनेछ ।
कार्यक्षेत्र : रोजगारीको क्षेत्र परिवर्तन हुनसक्छ, जुन लाभदायक सिद्ध हुनेछ । प्रगति एवं धनलाभको योग छ ।
प्रेम : प्रियजनसँग आफ्नो मनको कुरा निर्धक्क भएर गर्नुहोस् । प्रियजनबाट सोचेजस्तै सहयोग पाइनेछ ।
स्वास्थ्य स् सामान्यभन्दा राम्रो रहनेछ । स्वस्थ रहन गरिएका प्रयासहरू
फलदायी हुनेछन् ।
कन्या
कुनै पनि कुरामा अडेर बस्नुहुँदैन, चाहे त्यो पद, प्रतिष्ठा, धनदेखि लिएर नातागोता नै किन नहुन । व्यर्थको अडान हानिकारक सावित हुनसक्छ । आफूसँग भएको ज्ञान र अनुभव बाँड्दा त्यसबाट लाभ नै हुनेछ । धनहानिको सम्भावना छ । कसैलाई दिइएको ऋण फर्कने सम्भावना कमै छ । नियमित दान गर्नुहोला । आफ्ना विचार एवं अनुभवलाई आफैंमै सीमित नराखी प्रियजनसँग बाँड्दा लाभ हुनेछ । सहनशीलता कायमै राख्नुपर्ने छ । अडियल स्वभाव हानिकारक हुनसक्छ ।
कार्यक्षेत्र : जुन परिस्थितिबाट जोगिने प्रयास गर्दै हुनुहुन्छ त्यसको सामना गर्नुभयो भने मनमा शान्ति छाउनेछ र त्यसले परिस्थितिलाई पनि अनुकूल बनाउँदै जानेछ ।
प्रेम : प्रियजनसँग स्पष्ट कुराकानी गर्नुहोला । जबसम्म सम्बन्धमा पारदर्शिता हुँदैन तबसम्म त्यो सम्बन्ध गहिराइसम्म पुग्न सक्दैन ।
स्वास्थ्य : पुराना रोगहरूबाट मुक्ति पाइनेछ । तैपनि यो वर्ष पेटसम्बन्धी गडबडीको सामना गर्नुपर्नेछ ।
तुला
कुनै पनि किसिमको मनमुटावबाट निराश हुनु ठीक हुँदैन । आफ्नो सम्बन्ध राम्रो बनाउने प्रयास गर्नुहोला । पुराना कुराहरूमा अलमलिनुभन्दा वर्तमानमा बाँच्ने प्रयास गर्नुमा भलो देखिन्छ । नयाँ अवसरहरू प्राप्त हुँदैछन् जसले जीवनमा प्रगति गराउनेछ । कुनै व्यक्तिसँग कुरा बिग्रिएको छ भने उसलाई क्षमा दिनुमै कल्याण छ । जीवनमा आउने हरेक व्यक्तिले केही न केही सिकाउने प्रयास गर्नेछन् । त्यस्ता व्यक्तिलाई मनमनै धन्यवाद दिनु लाभदायक सावित हुनसक्छ ।
कार्यक्षेत्र : प्राप्त अवसर गुमाउनु हुँदैन । त्यस्तो अवसर गुमे करियर धरापमा पर्न सक्छ ।
प्रेम : प्रेममा पर्नुभएको छ भने कुनै पनि कुरा खासगरी विवाहसम्बन्धी निर्णयमा हतार नगरेकै राम्रो ।
स्वास्थ्य : स्वास्थ्य राम्रो रहनेछ । यदि कुनै समस्या देखियो भने तत्काल चिकित्सकको परामर्श लिनुहोला ।
वृश्चिक
केही समयदेखि चलिरहेको समस्याको समाधान प्राप्त हुनेछ, धैर्यता कायम राख्नुहोला । पुराना कामहरू सम्पन्न भै नयाँ काम प्रारम्भ हुनेछ । कुनै नयाँ व्यक्तिसँगको भेटघाटले जीवनमा ठूलो अर्थ राख्नेछ । खोजिएको कुरा प्राप्त हुनु जीवनको सबैभन्दा ठूलो उपलब्धि हुनसक्छ । त्यसैले आफ्नो काममा ध्यान केन्द्रित गर्नुहोला । यदि त्यसो भयो भने जीवनको एउटा पाटो सकिएर अर्को पाटो सुरु हुनेछ जसले तपाईंलाई धेरै कुरा सिकाउनेछ । परिवर्तनका कारण चिन्तित हुनु आवश्यक छैन । आफूलाई परिस्थितिअनुसार ढाल्ने प्रयास गर्नुहोस् ।
कार्यक्षेत्र : नयाँ योजनामा लगानी गर्ने संसाधन जुट्नेछ । आफूलाई काममा केन्द्रित गर्नुहोला ।
प्रेम : प्रेमी–प्रेमिकासँग उत्कृष्ट समय बिताउने अवसर जुट्नेछ । प्रेममा रहेका अविवाहितहरूको विवाह हुनसक्ने सम्भावना छ ।
स्वास्थ्य : स्वास्थ्य सामान्य रहनेछ । आफ्नो गलाको विशेष ख्याल राख्नुहोला । मौसम परिवर्तन हुँदा केही अप्ठ्यारा देखा पर्न सक्छन् । घरेलु उपचार लाभदायक हुनसक्छ ।
धनु
यो वर्ष राम्रै राम्रो छ । मनमा कुनै प्रकारको भय छ भने त्यसलाई त्याग्नुहोला । आफ्नो विचार र ऊर्जाले नै आफ्नो परिस्थिति निर्धारण गर्ने भएकाले सकारात्मक सोच राख्नुपर्छ । कुनै पनि काम आर्थिक लाभका दृष्टिले भन्दा मनको सन्तुष्टि एवं सामाजिक भलाइका लागि गर्ने हो भने आर्थिक अवस्था पनि सुध्रंदै जानेछ । नातागोताका सम्बन्धमा त्यस्तो कुनै पनि निर्णय नलिनु होला अन्यथा जीवनभर पछुताउनुपर्नेछ । घर तथा कार्यालयमा श्रीयन्त्र राख्दा लाभ मिल्नेछ । नयाँ रोमान्टिक सम्बन्ध प्रारम्भ हुनसक्छ ।
कार्यक्षेत्र : काम गर्दा आलस्यताले सताउन सक्छ । कार्यक्षेत्रमा कुनै किसिमको विवाद वा तनाव छ भने त्यसको समाधान निस्कनेछ । रोकिएका कामहरू सम्पन्न हुनेछन् ।
प्रेम : परिवारमा कुनै किसिमको खटपट चलिरहेको छ भने त्यसमा ध्यान नदिनु नै उपयुक्त हुन्छ । त्यसलाई आफ्नो इगोसँग पनि जोड्नु हुँदैन ।
स्वास्थ्य : स्वास्थ्यले पूरा साथ दिनेछ । बेलाबखत प्राकृतिक वातावरणमा समय बिताउनुहोला ।
मकर
निजी तथा व्यवसायिक जीवन परिवर्तन गर्ने योग छ । यो परिवर्तन भविष्यका लागि लाभदायक सावित हुनेछ । अनिश्चितता परिवर्तनको अभिन्न अंग हो । यसलाई स्वीकार गर्नुहोला । गृह परिवर्तनको योग पनि छ । कतैबाट ऋण पनि प्राप्त हुनेछ । कार्यक्षेत्रमा केही तनाव देखिन सक्छ । नआत्तिई समस्याको समाधान खोज्नुहोला । पदोन्नतिका लागि थप मेहनत आवश्यक छ । परिवारबाट पूरा सहयोग पाइनेछ ।
कार्यक्षेत्र स् हाकिमबाट प्रशंसा पाइनेछ भने सहकर्मीहरूबाट सहयोग मिल्नेछ ।
प्रेम : प्रेमी–प्रेमिकासँग उत्कृष्ट समय बिताउने अवसर जुट्नेछ । दम्पतीबीचको तालमेल कायम रहनेछ । अविवाहितहरू विवाह बन्धनमा बाँधिन सक्छन् ।
स्वास्थ्य : स्वास्थ्य सामान्य रहनेछ । मौसम परिवर्तनका क्रममा सामान्य स्वास्थ्य समस्या देखा पर्न सक्छ ।
कुम्भ
नचिताएको फल प्राप्त हुनेछ । केही समयदेखि चलिरहेको समस्या समाधान हुनेछ । जीवनमा देखिएका अस्थिरता हटेर नयाँ ऊर्जा सञ्चार हुनेछ । कुनै नयाँ व्यक्तिसँग हुने भेटघाटले भविष्यका लागि नयाँ ढोका खोल्नेछ । परिस्थितिहरू अनुकूल हुँदै जानेछन् । बितेका कुरा नसम्झनु नै बेस हुन्छ । उन्नतिको अवसर प्राप्त हुनेछ, जसबाट पूरा लाभ उठाउनुहोला । बसोबास परिवर्तन हुनसक्छ । यदि करियरको क्षेत्र परिवर्तन गर्ने अवसर प्राप्त भयो भने तुरुन्तै निर्णय लिनुहोला । नातागोतासँग व्यवहार गर्दा संयमित रहनुहोला ।
कार्यक्षेत्र : काम गर्दा आलस्यताले सताउन सक्छ । कार्यक्षेत्रमा कुनै किसिमको विवाद वा तनाव छ भने त्यसको समाधान पनि निस्कनेछ । रोकिएका कामहरू सम्पन्न हुनेछन् ।
प्रेम : अर्काको कुरा सुनेर आफ्नो सम्बन्धलाई प्रभावित हुन नदिनुहोला । कुनै पनि समस्याको समाधान प्रेमी–प्रेमिका दुवै एक ठाउँमा बसेर निकाल्नु उपयुक्त हुन्छ ।
स्वास्थ्य : स्वास्थ्यमा विशेष ध्यान दिनुपर्ने बेला छ । पुरानो रोगले सताउन सक्छ ।
मीन
मिश्रित फल प्राप्त हुनेछ । आफन्तहरूसँग मेलमिलाप बढ्नाले आय आर्जनको काम बढ्न सक्छ । आफ्नो सम्पूर्ण समय काममै व्यतीत गर्नुहुँदैन । त्यसो हुँदा पारिवारिक कलह देखा पर्न सक्छ । मंगलबार हनुमानको उपासना गर्दा लाभ हुन सक्छ । यतिबेला भाग्य अत्यन्त सक्रिय रहेकाले धेरै काम तीव्र गतिमा सम्पन्न हुनेछन् । कार्यक्षेत्र परिवर्तन गर्ने अवसर पनि प्राप्त हुनेछ । नआत्तिई लाभ उठाउनु होला । घरपरिवारमा खुसी बढ्ने देखिन्छ भने सम्पत्ति आर्जनका लागि समय अनुकूल छ । जीवनमा स्थिरता प्राप्त गर्न विचारमा पनि स्थिरता ल्याउनु आवश्यक छ । स्वास्थ्यको ख्याल राख्दै त्यतिनै काम गर्नु जति आफ्नो शरीरको क्षमता छ ।
कार्यक्षेत्र : कर्मक्षेत्रमा हाकिम वा सहकर्मीहरूको कुराबाट प्रभावित हुनुहुँदैन, आफ्नो कार्यकुशलतामा कमी आउन सक्छ । सकारात्मक सोच राख्नु होला ।
प्रेम : प्रियजनसँग भेटघाट भैरहनेछ । अविवाहितहरूले कुनै पनि निर्णय लिँदा आफन्तको सल्लाह लिन बिर्सनुहुँदैन ।
स्वास्थ्य : तनावबाट जोगिनुपर्छ । ध्यान, योग तथा प्राणायाम लाभदायक हुनसक्छ ।
SOURCE OF THE HOROSCOPE: टेरो कार्ड  सन् २०१६ 

Nov 29, 2015

Impact of Banda in Mirmee


Banda imposed by Netra Bikram Chand 'Biplav'-led CPN Maoist has disrupted normal life in Mirmee and surrounding area on Sunday as transportation services, markets and other institutions remain shut. Here are some snapshots during bandh in Mirmee Bazar, photos taken by Mr. Ganesh Pandey for Mirmee Foundation.
Banda in Mirmee, 2015/11/29 Sunday, by Mr. Pandey Ganesh
The bazar square of Mirmee Phant. Photo by Mr. `Pandey Ganesh



Nov 24, 2015

Video: Mirmee

Mirmee, Courtesy: Mr. Gaurav Bhattarai
Typical dances..


Beautiful Syangja



Oct 4, 2015

The behavioral consequesnces of service quality



If service quality relates to retention of customers at the aggregate level, as other research has indicated, then evidence of its impact on customers' behavioral responses should be detectable. The authors offer a conceptual model of the impact of service quality on particular behaviors that signal whether customers remain with or defect from a company. Results from a multi-company empirical study examining relationships from the model concerning customers' behavioral intentions show strong evidence of their being influenced by service quality. The findings also reveal differences in the nature of the quality-intentions link across different dimensions of behavioral intentions.


For more.... email us.

Sep 23, 2015

Nepal, celebrating a new constitution



After years of debate, Nepal is celebrating a new constitution. Out of the 598 members of the Constituent Assembly, 507 voted for the new constitution, 25 voted against, and 66 abstained in a vote on September 16, 2015.

The Interim Constitution of 2007 ended the monarchy and made Nepal a republic, but this constitution finally ended the chances of a monarchical revival.


President Dr. Ram Baran Yadav before the promulgation of new constitution in Nepal



CA chairman Subash Chandra Nemwang and leadrers waiting the president before the promulgation

Under the constitution, Nepal’s new federal structure will see the country divided into seven provinces, with clear lists of legislative powers for the central, provincial, and local bodies. The Tharu and Madhesi groups had contended that provinces should be demarcated based on the concentration of ethnic populations, which are spread east to west in the southern part of the country. The three major parties, the Nepali Congress (NC), Communist Party of Nepal (Unified Marxist-Leninist) (CPN-UML), and the United Communist Party of Nepal (Maoist) (CPN-M), objected to this idea, arguing that fulfilling such a demand would cause other protests and violence demanding still more ethnically-based provinces.

The country with the largest Hindu majority will continue to be a secular state with a special definition of the term: “respecting pre-historic traditions and religious and cultural freedoms.” Hindu fundamentalists hosted protests against secularism until the end. They expressed dissatisfaction both to India — which some Hindu groups thought would intervene at the last minute to make Nepal a Hindu state — and to leaders of the main three political parties.


People celebrating new constitution promulgation in Mirmee, Nepal.

The other main characteristic of the new constitution is inclusiveness. The existing state structure is dominated by one particular community; others are deprived proportional representation, including in the elected bodies, in the current unitary structure. Changes to this structure began in 2007 with the promulgation of the Interim Constitution and the new constitution emphasize the continuation of inclusivity, keeping in mind the rights of women, the disabled, sexual minorities, and other similar groups.


See video celebration in Mirmee, https://www.facebook.com/164431013612572/videos/904525682936431/

A POEM : REGRET

हजुरकाे माया के हाे बल्लअाज थाहा पाए हिजाे सम्म हजुरकाे सम्पतिमन अाखां लाए। डरलाछ ऐले बाबा ठाडाे शिरले हेर्न पनि हजुरका पसिनाले सयाै बाेतल जाडं खाए। मेरेमरे भन्नुभाथ्याे पल्टिएर मझेरिमा अस्पताल लैन बाबा उमेरकाे दाेष लाए। गाई गाेबर केही चिनिन हजुरकाे धनदेखि तेस्कैलागि मदहाेसिमा कतिकति देबघाट ध।ए। भन्नुहुन्थ्यो हाेला बाबा याे छाेराले माया गर्छ तरमैले हजुरकाे घरजग्गा र दाैलत चाहे। दाजुभाई दिदिबहिनि सब्काे दाेष देखायर सधैभरि हजुरकाे चाकरिकाे गित गाए। डरलाछ बाबा आज आफ्नो कर्म सम्झदानि आफ्नेेे पाप पखाल्नलाई अाज सेताे बस्त्र लाए। आजलाई बिदा बाबा हजुरलाई हरिहरि बाकि कथा हजुरकाे पुस्तकमा आउने गरि।

YAGYA PRASAD SIGDEL

DULEGAUNDA, TANAHUN

Sep 12, 2015

Vacancy Announcement

We are looking for a content producer/writer for our online web portal. The person shall be responsible to produce at least two contents per a month. 

Please submit your CV to the email ID mentioned below.

Eligibility: Good in English and Nepali Languages.
Academic qualifications: Does not matter
Rewards: NPR 100 per content
Responsibilities: The producer shall be responsible for regular content production and updates on website.  He/She shall gather activities/ interviews or write articles in-and-around Mirmee/ or the global perspectives and make features/ soft news/ photo stories/ videos of positive and appreciative activities. Also Mirmee Foundationh priorities entrepreneurship in Nepal (Theme).

Contact in Nepal: 977 9856035840

Please email us for more. neubishnu@gmail.com.



Jul 23, 2015

Re-engeneering in Mirmee Foundation!


As Mirmee foundation has determined its dream year 2015 to get into a virtual organization leading the organization towards perfection through various quality management approaches; we are going to organize a executive level meeting in September third week this year. We request to send us your valuable emails/ your prospects/ proposals and hope for your self-promises to fix its foundation.

Also we are very much pleased to share about the reception of relief materials after the devastating earthquake in Nepal ( April/May 2015). We are collecting evidences and photographs of relief materials recepton and distribution in Nepal.  We are thankful to our well-wishers around the globe. Also, we are very much thankful to our representatives in Dubai, Australia, Japan, USA, Bhutan, Combodia and India.

We are getting various inspirational suggestions to start u libraries in Mirmee, start up for sponsoship of scholarships in high school and university levels. We will make it real as soon as possible as our main goals to achieve at the late year.

As always we are still facing problems for lack of volunteers and manpower. You are always welcome to come up with new ideas and suggestion for new starts and team works for the betterment of ourselves and the society.

We hearty announce for the vacancy for an executive personal to work for 5 hours a week online with us. Please write our representative Mr. Bishnu Prasad Neupane (neubishnu@gmail.com) for this. We will pay a reasonable rewards monetarily as well. Please write us for more.


Jul 2, 2015

Case Study: “Dude, You’re Getting a Dell” Ad Campaign by Dell

Michael Dell began working with computers at age 15, when he took apart a brand-new Apple computer to see if he could rebuild it. He could. In the 1980s Dell began rebuilding and selling computers from his University of Texas at Austin dorm room, naming his company PCs Limited. In 1985 the company developed its own computer, the Turbo PC, which was advertised for direct sale in national computer magazines. Consumers were attracted by the low prices, so much so that the company grossed $6 million in its first year of business. In 1987 PCs Limited changed its name toDell Computer Corporation, and in 1992 Fortune magazine listed Dell as one of the world’s 500 largest companies. Sales climbed dramatically, giving even the century-old IBM something to worry about. Within a decade Dell had become the largest seller of personal computers in the United States. It lost that spot to Hewlett-Packard in 2002 but regained it within a year. In subsequent years the two continued to battle for the number one spot. Dell’s concentration remained on direct sales even as it moved away from relying solely on its mail-order catalog to reach customers. During the shift Dell used larger and larger advertising campaigns to promote its products and its direct sales approach. Its $70 million ‘‘Be Direct’’ worldwide campaign of 1998 emphasized the advantages of Dell’s direct-to-customer business philosophy. But the customer-service team that was then operating Dell’s direct sales was often criticized by consumers. Complaints about unknowledgeable and rude sales representatives were made public. There were also accusations about cheap and undependable parts. In response Dell launched ‘‘Dell4me,’’ a $30 million ad campaign that was accompanied by the theme ‘‘Your thoughts exactly.’’ This campaign shifted the focus from Dell’s technical specifications to the company’s ability to help consumers get the most out of that technology. Although ‘‘Dell4me’’ represented an attempt to appeal more directly to individual consumers, it was not altogether personable in its approach. To improve Dell’s image, a more upbeat advertising campaign was deemed necessary.
In 2002 Dell Inc. experienced its first-ever yearly decline in net revenue. In 2001 sales hit $31.9 billion, but the next year they fell to $31.2 billion. The drop in sales coincided with an overall decline in computer sales worldwide, and the mail-in computer giant was far from doomed. Still, it was at this time that Dell shifted its advertising approach, introducing its ‘‘Dude, You’re Getting a Dell’’ campaign in 2001. The advertisements starred Steven, a ‘‘surfer dude’’ teen, and were intended to attract high school and college students and their parents.
The Chicago office of ad agency DDB created the campaign, which consisted of approximately 20television commercials that placed Steven in various scenarios in which he could promote the computer, using the ubiquitous tagline ‘‘Dude, you’re getting a Dell.’’ Such instances occurred during a high school graduation speech, in a college classroom, and during a computer-store sales pitch. Throughout the campaign Steven persistently promoted Dells in a way that appealed to teens and both charmed and annoyed adults. The ‘‘dude’’ became incredibly popular with TV viewers, prompting Dell, from 2000 through 2002, to spend a large portion of its $200 million annualadvertising budget on the campaign.
Steven became an instant pop-culture icon. But sales, which had begun to decline in 2001, did not rebound in 2002, and some people at Dell wondered if the popular character was overshadowing the product. Dell and DDB therefore began preparations to move away from the ‘‘Dude’’ campaign by phasing Steven out in late 2002, replacing him with a group of fictional interns. ‘‘Dude’’ fans were outraged, but sales did not suffer. In fact Dell shipments increased by 25 percent in the quarter following the introduction of the intern ads. Sales continued to grow, and Dell more than rebounded from the losses it had experienced in 2002. By the end of 2003 annual revenue had grown past $40 billion, and it increased to nearly $50 billion the following year. Regardless of the effectiveness of the ‘‘Dude, You’re Getting a Dell’’ campaign, however, the ‘‘dude’’ was regarded as one of the most memorable figures in the history of advertising.

Target Audience

Prior to the ‘‘Dude’’ commercials, Dell had been known as a company that primarily targeted business accounts, a fact reflected in its advertising campaigns. The Steven character was intended to broaden the company’s appeal to individual consumers. In particular Dell wished to target first-time computer buyers (and their parents). The company reasoned that these customers might be especially intimidated by the task of purchasing a computer that was not available in stores. Steven helped to make Dells seem far less daunting, thus bridging the gap between the computer company and customers. According to Newsweek, in 1990 about 15 percent of U.S. households owned a computer. Within a decade the number jumped to 50 percent. Further a large percentage of homes with computers were occupied by teenagers. In 2001, when ‘‘Dude, You’re Getting a Dell’’ was launched, an incredible 78 percent of American teens had computers and Internet access in their homes. Because many of these computers were purchased by parents, Dell’s campaign had to simultaneously target teens and parents. Steven, played by actor Benjamin Curtis, who was 21 in 2001, was himself a representative of the lucrative young-adult demographic. In the ‘‘Dude, You’re Getting a Dell’’ television commercials, Steven spoke most directly to parents who were purchasing computers for their high school and college-age kids. The character became a phenomenon among consumers in the 13-to-24 age bracket.

Advertising Strategy

The goal of the new ad campaign was to move away from the technology-focused ads that mostly appealed to businesses and the particularly computer-savvy individual. With Steven, Dell could better identify itself with consumers across the board in a personable and familiar way. The company spent a significant amount of money to promote Steven and his ‘‘Dude, You’re Getting a Dell’’ slogan. For each year between 2000 and 2002, Dell spent approximately $200 million on advertising. A large chunk of this was used for the ‘‘Dude’’ TV commercials, which began airing in the spring of 2001. In two years Curtis made approximately 20 commercials with Dell. The spots ran during both daytime and primetime TV shows and appeared on all major networks. The ‘‘Dude’’ commercials did not vary much from one to another. In each ad Steven, an annoying but somewhat lovable young guy, was seen relentlessly and enthusiastically pushing Dell computers at every opportunity. In one series of three commercials Steven, playing Santa’s helper in an elf suit, told kids they wanted a Dell for Christmas. In another spot Steven was with a date in his father’s car (trying to pass the car off as his own) when he advised a computer-seeking neighbor, Mr. Foster, to buy a Dell. Steven was also seen giving a speech at a high school graduation, throwing his sales pitch at the end; at a computer store, announcing his Dell pitch on the loudspeaker; and writing his tagline on a blackboard in a college classroom. During the two years that the ‘‘Dude’’ commercials ran, Steven’s task seemed to be to connect with teens and annoy adults (such as a high school principal, a store manager, and a college professor). The spots, although not changing in theme, progressed with Steven’s fictional life: he was depicted first in his messy bedroom in his parents’ home and subsequently graduating from high school, working part-time jobs, and attending college.

Competition

Dell Inc. was not the only computer company experiencing rapid growth at the end of the twentieth century. Hewlett-Packard (HP), in particular, offered fierce competition for Dell. Since 1999 the two companies had been vying for the spot of number one seller of PCs in the United States and subsequently in the world. The rivalry was amplified by the two companies battle for Compaq (in 1999 Dell took over Compaq; in 2002 Hewlett-Packard acquired the company). In 2002 Hewlett-Packard launched its ‘‘Everything Is Possible’’ campaign, which, inspired by HP customers’ success stories, focused on the company’s positive relationship with its customers. HP followed it with the ‘‘You + HP’’ campaign in 2003. ‘‘You + HP’’ won accolades, including being named Campaign of the Year by Adweek. With a wide range of products, including PCs, printers, and servers, as well as high sales (in 2004 sales approached $80 billion) and a soaring net income (in 2004 it was $3.5 billion, representing a one-year net income growth of 37.7 percent), the company gave Dell stiff competition. Another computer giant, IBM, had long competed with Dell in the field of computer products. In 2004 its sales exceeded $96 billion, with a net income nearing $8.5 billion. The latter reflected an 11.2 percent growth since 2003. But while Dell was finding success with its ‘‘Dude’’ advertising, IBM was met with disdain for its 2001 ‘‘Peace, Love and Linux’’ campaign, which promoted the Linux operating system. For the campaign IBM hired ad agencies to spray-paint stenciled side-byside images of a peace symbol, a heart, and a penguin (the Linux mascot) on sidewalks in Chicago and San Francisco. Local officials and business owners demanded that the images, which they considered vandalism, be removed.
Following the lead of its rival Dell, Gateway in 2004 closed down all of its computer stores but continued selling its merchandise by phone and through its website. Prior to the shift Gateway had been experiencing major financial difficulties. Its chain of stores was far from profitable, and from 2001 to 2003 the California-based company had lost money during most quarters. From 2002 to 2003 Gateway’s revenue plunged from $4.2 billion to $3.4 billion. Even its long-standing and popular spotted-cow advertisements could not help. Closing the stores had some immediate positive results: by 2004 sales had improved nearly $2.5 billion.
In the field of network computing—including corporate networks and websites as well as workstation computers—Sun Microsystems offered challenging competition for Dell. Its sales and net income, though nowhere near Dell’s, were admirable. In 2004 its sales exceeded $11 billion, and it had a net income nearing $400 million.

Outcome of Ad Campaign

‘‘I would choose a Dell over a Gateway because Steven is cuter than Gateway’s cow,’’ claimed one teen, referring to Gateway’s long use of the cow in its advertisements. Steven became a cult figure in advertising akin to Clara Peller, star of Wendy’s famous ‘‘Where’s the Beef ?’’ campaign of the 1980s. Steven fan sites popped up on the Internet, Steven fan mail was sent to Dell, and Curtis was recognized everywhere he went. The campaign’s effectiveness in selling Dell products, however, was less clear.
From the third to the fourth quarter of 2000—after the holiday-season introduction of Steven—Dell sales rose 38 percent. But while some credited the ‘‘Dude’’ character for this, others linked the sales to the fact that Dell had lowered its prices. In 2001, when the first 10 or so ‘‘Dude’’ commercials were aired, net revenue actually declined slightly. Dell did not fare much better in 2002; even at $35.5 billion, revenue was down from 2001. By this time Dell was preparing to shift away from ads featuring the Steven character. In the fall of 2002, with plans to fade Steven out, the company introduced a new campaign involving a fictional group of young interns. One of the first three intern commercials ended with an appearance by Steven repeating his familiar tagline. In the other two the phrase ‘‘Dude, You’re Getting a Dell’’ was spoken by a voice-over announcer who was not Steven. Steven fans felt betrayed by Dell. Replacing the character, however, turned out to be perfect timing for the company. Soon after the change Curtis was arrested for possession of marijuana, a situation that would have presented Dell with a PR nightmare. The shift may have also resulted in significant monetary benefits. Dell shipments increased by 25 percent in the quarter following the launch of the intern commercials; the same period after the start of the ‘‘Dude’’ campaign had produced an increase of just 16 percent. The intern commercials were nowhere near as popular as the ‘‘Dude’’ spots. But as Dell’s CEO and founder, Michael Dell, put it, ‘‘We’re not running the Steven TV show.’’ Still, regardless of whether the Steven character took attention away from the computers themselves and whether the ‘‘Dude’’ campaign was in fact responsible for an immediate skyrocket of sales, the campaign did significantly raise awareness of the brand.
Reference: Encyclopedia of Major Marketing CampaignsThomas Riggs